1. Very Aged (SEO Benefits)
(Whiskies.com HAS BEEN REGISTERED SINCE 1996) 
 2. Highly Used (Value Appreciation)
(508+ OTHER WEBSITES USE THE TERM “Whiskies”) 
 3. Extremely Competitive (#1 Brand of its Keyword) 
(“Whiskies” IS TAKEN IN 37+ OTHER EXTENSIONS BESIDES .COM)
 4. High Relevant Sales (Biggest Value Indicator) 
(The singular of this domain, Whisky.com, sold for $3.1M in 2014 while Whiskies.net sold for $13.9k in 2011)